Job: Lead Online Marketing Manager

Position Title: Lead Online Marketing Manager

Requisition Number: 175962

Functional Area: eCommerce

Location: BOTHELL, WA

Lead Online Marketing Manager (175962)

Job Description

This exciting opportunity on the att.com wireless marketing and sales team reports to the Director of wireless marketing and sales and is responsible for projects and programs designed to expand the att.com product offering.

Projects will include website enhancements and merchandising page improvements designed to create and improve sales to the customer base. This person will play a key role in defining the business requirements and representing the business case for enhancements which will enable the creation of a new profile database and targeting capability.

This product marketing manager will be responsible for relationships with all other marketing and teams within the company. Working with marketing partners and other partners throughout the company, this manager's role is to ensure that new company initiatives are properly launched online.

This manager will be responsible for improving key business metrics such as conversion, gross orders/sales, customer satisfaction, feature revenue and churn for those customers acquired using projects and programs described above.

5-10 years of internet marketing experience required. Must have a thorough understanding of modern web technologies and concepts including: social networking, collaborative filtering, recommendation engines, personalization, profiling, customer segmentation, search engine marketing, multivariate testing and conversion optimization.

Specific experience writing business requirements and business cases for e-commerce applications required.

Experience with internet merchandising tasks including: pricing, inventory management, banner advertisement and landing page creation required.

Bachelor or advanced marketing degree preferred.

Wireless industry experience preferred.

Highly analytical thinker needed with significant experience performing complex analysis using advanced MS Excel.

Solid communication and presentation skills needed. Ability to prepare concise powerpoint presentations suitable for consumption by senior leadership.

A portfolio of completed marketing web pages which are viewable on the internet today a plus.

Familiarity with ATG Merchandising and Teamsite content management workflows a plus.

AT&T - is an Affirmative Action / Equal Opportunity Employer, and we're committed to hiring a diverse and talented workforce.